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Is Flash Hurting Your Site
"Research reveals all human beings make a subconscious judgment about an item within 90 seconds of initial viewing and that between 62% and 90%." Once a visitor has come to your site you have around this amount of time to visually appeal to the user and turn them into customers. Flash websites are a beautiful piece of art and motion, but can take up a lot of time to load. If Flash is going to annoy them, or otherwise get in the way of you reaching them, then simply don't use it! However, for subtle animations that help enhance the experience, or for media-rich content, on the opposite end, Flash is an excellent tool. Know your audience and if this will mean a loss of business for you.
If you are considering Flash for your Web site production, there are reasons why you would and would not want to tap into this great technology.
Flash is everywhere these days, it is true. However, not every available interactive tool should be used in every application!
- Is Flash going to help me in communicating with my
audience?
The first thing you need to decide is whether or not it makes sense to use Flash. Will you be able to communicate better with your audience in how you address their concerns? You need to keep users' needs and perspective in mind at all times. - Will my audience have the plug-in?
Estimates say that up to 85% of users do have the Flash plug-in, with browsers now shipping with it. That still leaves 15% without the plug-in, and those with an outdated version. Unfortunately, many won't bother to downloading it even if the site is giving them the option. - Is the additional download time used by the flash acceptable?
Flash can be optimised, but some movies could potentially take a bit of time to load. Will your audience commit to waiting? - Am I trying to accomplish things that plain HTML can't?
One consideration to make is whether a static, HTML site will do justice to your content. If your site needs to come to life in some way because it will engage your audience better, then Flash could be the answer. Usually a banner or advertisement is a great object to use Flash for. - Will I still have good exposure on the search engines if I use Flash?
Too much of your website in Flash will result in the search engines not having enough text on which to base their indexing. If access to your site through the search engines is important to your success, be sure that you don't overdo it..
Another concern is that Flash does not cache (or store) non-vector images, therefore they must be reloaded each time. Not a pleasant thing for your visitors! This is in contrast to HTML-based scenarios where the browser will cache the imagery for instant retrieval. This means every page using the same background image and logo etc. will load quicker in a HTML-based site.
As you can see, Flash is not always the right solution, research your options carefully.
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