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Colour In Design

ImageThe purpose of any web page is to convey information or to show something about the business. Thus, the use of colours should facilitate this communication. Using the wrong colours is likely to turn your visitors away.

A website is basically a marketing tool, representing the companies, products and services it is also a reflection of the companies personality, ideologies and philosophies. Huge corporations spend millions of dollars to determine the perfect colour for the branding and packaging of their product. This is due to the fact that the perfect blend of colours increases the profitability of their product. The same rule applies to the designing of your website.

Your website is the face of your business and if you already have your logo or your offline business uses particular colours, you would need to show these in your website design to develop your branding image and breed familiarity with your business identity. Maintain consistency.

Colour impacts your user on many psychological and physiological levels. Your site's colour scheme can have a dramatic impact, either positive or negative on your potential success. Colour is an important element of website design.

Think about your primary audience, for example, if you are wanting a website selling toys, then using pink and blue will be productive. Depending on the audience or the target group of the website the colors should be chosen... some interesting theories derived from academic studies about color and gender, such as:

Men prefer blue to red, while women red to blue.

In other cases, men prefer orange to yellow, where women prefer yellow to orange.

Like wise websites designed for younger audience should use bright colors compared to those for elders/adults, which should have more sober and restrained colors.
Colors set an identity. Colors of the site and those of the company logo must complement each other and work together...if you look at any large corporation like COKE, you will understand this.

How important is colour in web design?
"Research reveals all human beings make a subconscious judgment about an item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone." Once a visitor has come to your site you have around this amount of time to visually appeal to the user and turn them into customers. Since Colour affects our feeling, perceptions, and interactions, you can use colours to feel a user feel welcome, comfortable, relaxed, and secure. Before choosing the colours of your website it is important to get a basic understanding of colour and its effects.

Understand the emotional impact colour has on your viewer.

WARM COLOURS
Colours in the red, orange and yellow families are referred to as "warm" colours since they evoke images associated with heat, like fire or sunshine. As a result they make us feel warm in a psychological sense.

Warm colours are based on yellows, oranges, browns, yellow-greens, and orange-reds. Warm colours have a tendency to be aggressive and exciting, so it's best to apply them in small doses.

INTERMEDIARY COLOURS
Purples and greens are intermediary colours that are either warm or cool, depending on amount of red or yellow they have in ratio to blue. If the colour contains less blue then it is leaning towards a warm hue, and if it has more blue then it is more towards the cool side.

COOL COLOURS
Blues, greens, violets and their intermediates are considered cool colours because of their references to pastoral landscapes and ocean vistas. When we look at these colours they elicit feelings of peace, tranquility and relaxation.

Cool colours are based on blues, greens, pinks, purples, blue-greens, magentas, and blue-reds. Cool colours tend to be soothing, calming colours and can be used in large amounts.

NEUTRAL COLOURS

Neutral colours include white, black, gray and colours that contain a large amount of gray. Neutral colours are great for backgrounds and for enhancing the effect of warm colours.

MULTI-COLOURED

Multi-coloured sites have the lowest visitation time, as a combination of too many warm and cool colours confuses the user. It will often make the site seem cluttered and ambiguous. So it is best to choose a couple of colours and stick to them.

Too much colour can be disturbing and chaotic, whereas too little can be boring. It is best to use a balance. So it's best to Use only a few different colours on a page. Avoid using an excessive amount of colours, blend and use warm and cool colours.


TEXT COLOURS

Your website should also be reflective of your business card. Be exceptionally careful when setting text and background colours, Readability must be preserved at all costs. If the text is light coloured then the background has to be dark and vice a versa. White and black always make a good combination, and red and blue are useful for highlighting. Try to avoid using the combination of black as a back ground with warm colour text, as it might have a tendency to make visitors nauseous.

When dealing with international visitors the meaning of colour can change perception

Blue represents peace, tranquility, calm, stability, Harmony, unity, trust, confidence. In China, blue is associated with immortality. In Colombia, blue is associated with soap. In India blue is the colour of Krishna in the Middle East blue is a protective colour.

Black represents power, sophistication, formality, elegance, anonymity, unhappiness wealth, mystery, fear, evil also. In USA black is for mourning.

Green represents nature, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy. In India green is the colour of Islam. In Ireland green has religious significance (Catholic). In some tropical countries green is associated with danger.

Orange represents energy, balance, warmth, enthusiasm, vibrancy, flamboyancy. In Ireland orange has religious significance (Protestant).

Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment.

Red represents love, danger, desire, speed, strength, violence, anger, and blood. In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings. In India red is the colour of purity (used in wedding outfits).

White represents purity, simplicity, cleanliness, peace, humility, innocence youth, birth, good, and marriage. In Japan, white carnations signify death. In eastern cultures white symbolizes coldness and sterility. In USA it signifies virginity.

Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, and cowardliness. In Asia yellow is sacred, and imperial.

Colours are a powerful tool, it's the first! The first impression of your site, so keep in mind the above points when deciding on the colour scheme of your site.

 

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